Advertising that is a Win-Win

Cultural arts programs for Florida Keys Theatres, Music, Art and Key West Festivals are proven vehicles to get your ad seen and to show your support for the live performances in Key West and the Florida Keys.  With your support, the Florida Keys will continue to be the cultural center we are known for.

Collectively, these playbills and programs land directly into the hands of the            approximately 80,000 captive audience members over all events in the course of the      2024-2025 Season.

Published annually with the opening of each season/festival, the playbill includes pertinent   information for each show, biographies of cast members, directors, technicians, designers, festival event information, maps, and information on the upcoming seasons. The ad rates are for an entire season of advertising.  All programs are 5.5” x 8.5” in size with same specs. Impromptu Classical Concerts and Key West Film Festival are 6” x  9” in size.

• The festivals host a variety of folks: 75% tourists, 25% local, ages 21- 75.
• The theatre audiences are composed of:

54% female; 46% male

48% local; 52% visiting patrons

14% are 36-49; 51% are 50-64; 32% are 65+

86% are college graduates

78% make over $100K

If your target audience is:

Local and tourists with a disposable Income:  Theatre patrons include the high income locals and snowbirds that want to support the performing arts, and like        professional local and tour performances. Fringe Theatre,   Red Barn Theatre, Tennessee Williams Theater and Tennessee Williams Theater Cabaret & Black Box , Waterfront      Playhouse, Marathon Community Theatre, Impromptu Classical Concerts,  Keys Choral Arts, Anne McKee Fine Art Auction, Key West Business Guild’s Headdress Ball, Wesley House Family Services are your choice for placement of your ad.  Zombie Bike Ride 2024 has a ton of local participants.

Keys Destination marketing:  Several of the theaters and the Key West Business Guild all have their programs on their websites as well as our website. The Key West Film Festival has huge online following. 

Targeting tourists in town and wanting to support the festivals that bring them: Key West Business Guild events: WomenFest 2024, Key West Headdress Ball 2024, Waterfront Playhouse Rocky Horror Picture Show Only and the Key West Film Festival 2024 are your programs.  Zombie Bike Ride 2024 is a wonderful tourist attraction as well.

And you receive these benefits too!